Common People Consultancy is a small independent consultancy and product studio based in the North West. We work with organisations and individuals who need complex things made clear. Whether that means building a learning programme, designing a platform from scratch, creating a tool that didn't exist before, or publishing something that cuts through the noise.
Clean, fast websites that load properly, work on every device, and don't need a manual to update. Every site meets accessibility standards as default, not as an afterthought.
26 years of instructional design. SCORM-compliant e-learning, interactive HTML content, custom digital tools, and training videos people actually watch. Story-led, emotionally smart, built for real learners.
The UK's first neurodiversity-led design standards body. Our assessors are themselves neurodivergent. They use software the way neurodivergent people actually use it, and they catch what neurotypical testers walk straight past. Seven domains, 35 criteria, three tiers of certification.
AI runs through almost everything we build. We use it to accelerate research, draft content, generate code, prototype faster, and stress-test ideas before they reach a client. We are not precious about it and we are not pretending otherwise.
But using AI well is a skill in itself, and most people are not doing it well. They are accepting first drafts, skipping verification, and publishing outputs they have not challenged. We do three things differently:
Every AI output gets cross-referenced against real research, lived experience, and sector knowledge before it goes anywhere. AI gives us speed. Our 26 years of cross-sector experience gives us judgement. The final product is a blend of both, not a raw output with a logo on it.
We treat AI like a junior researcher with confidence issues: useful, fast, and wrong often enough that you have to check. Every output gets questioned, reframed, and pushed until the answer holds up. First drafts are starting points, not endpoints.
If something was built with AI, we say so. If a statistic came from a model rather than a source, we verify it before it goes into a deliverable. No client receives work that has been generated and not reviewed. That is a line we do not cross.
Not sure which guide you need? Start here. A free introduction to the series and how it works.
What every parent of a teenage boy needs to know, written without panic and without waffle.
What a pension actually is, how yours works, and what to do about it. Jargon removed.
What AI actually is, what it can and can't do, and what it means for your job. Plain English, no hype.
Finance, depreciation, insurance groups, what to check. Everything a first-time buyer needs.
Why you need one, what happens without one, and how to get it done without paying a fortune.
What quantum computing actually is, why it matters, and what you need to understand about it right now.
EHCPs, school responsibilities, and your rights as a parent. What the system won't tell you voluntarily.
Fixed, variable, LTV, affordability. Everything you actually need to understand before you sign.
What your employer has to do. What they don't. What to do when they get it wrong.
How creative thinking actually works, and practical ways to get better at it without the corporate cringe.
The complete 10-stage digital delivery model for apprenticeship providers. All templates, checklists, and Ofsted-aligned quality tools included.
Six modules. Real workplace scenarios. No jargon. For teams who need to understand data but nobody has explained it in plain English.
What the European Accessibility Act means for learning designers, developers, and digital teams. Translated so you don't have to.
What happens when your team stops thinking for themselves because AI does it instead? For managers and L&D teams who want AI without eroding critical thinking.
23-page standalone guide. Evidence-based, practical, and written without corporate hedging. For organisations ready to move past statements into action.
250+ practical tips for daily living with ADHD. Cleaning, memory, time blindness, focus, emotions, work, sleep. Written from lived experience.
A 27-page guide to getting your profile, content, and visibility right. No engagement pods, no guru nonsense. Based on algorithm research and what real people are actually doing wrong.
What the WEF Future of Jobs data actually says, what it means for you, and a 90-day plan to act on it.
Every major pod system compared. Nespresso, Dolce Gusto, Tassimo, ILLY, L'OR. Real cost per cup, compatibility, and which one to buy. UK prices and retailers.
Same guide, US edition. Includes Keurig and K-Cup alternatives alongside Nespresso and Vertuo. US prices and availability.
De'Longhi, Sage, Melitta, Jura, Philips. Every price point from £200 to £3,000+. What actually matters and what's marketing. UK edition.
Same guide, US edition. Covers Breville, De'Longhi, Jura, Philips, and the models available stateside. US prices and retailers.
How organisations really work and what you can do about it. 37 workplace tactics, each named, explained, and dismantled in plain English with academic sources. Tournament theory, quiet firing, golden handcuffs, groupthink, boreout. The book for anyone who suspects the game is rigged. Hardcover.
Interactive web app for neurodivergent builders who can see the whole system but can't start. Five stages from friction to launch. Licence key included.
Free health triage and letter template tool. Six modules covering GP registration, PALS, mental health crisis routing, and practical next steps.
Three palettes: Mainframe, Terminal, Nexus. For game devs, musicians, and anyone who wants a site from 1987's vision of the future.
2 Tone editorial. Three palettes: Daytripper, Night Do, Stained Glass. For musicians, zines, and independent creatives.
Brutalist. Raw concrete, exposed structure: Overcast, Night Cold, Stained. For architecture firms, galleries, and serious creative practices.
Natural remedies and herbal wellness. Clean, accessible WordPress build for a growing online brand.
Visit site →Independent, ad-free guide to every coffee pod system on the market. Every machine rated and compared.
Visit site →Home of the Digital Apprenticeship Delivery Framework. The 10-stage model used by FE colleges and training providers.
Visit site →Short-form training video on leadership accountability. CPD content designed to provoke reflection, not tick boxes.
Watch →CPD video exploring Ubuntu philosophy in school communities. The kind of training people actually remember.
Watch →Interactive CPD course built in Articulate Rise. One of six topics for teachers, TAs, and school leaders.
View course →Our neurodivergent analysts bring lived experience to every audit. The result is software and services that work for everyone, not just the majority.
We also run the Neurodiversity Design Council, a certification standard for neurodiversity-inclusive design, for organisations that want to go further than WCAG and actually mean it.
35 tools across the full working day, from arriving at your desk to closing your laptop. Built for neurodivergent people. Turns out, a lot of people needed them. Free tier live. Paid upgrade £5/month or £39/year. Institutional licensing for universities, public sector, and private companies coming soon.
The UK's first neurodiversity-led design standards body. Seven domains, 35 criteria, three tiers of certification: Reviewed, Endorsed, Certified. Every assessor is neurodivergent.
Weekly intelligence for people who sell training. New L&D hires, training tenders, and buying signals scored and delivered every Monday before your competitors see them.
A leadership skills self-assessment grounded in published positive psychology. 24 behavioural markers across 8 skill areas, each rated on performance and energy. Includes a dedicated neurodivergent and hidden disability pathway. Individual pricing, no enterprise contract required.
A self-assessment for learning professionals. Find out which of six L&D archetypes you are and what to focus on next.
Based in the North West. Working with clients everywhere.